What we need to learn new in Digital Marketing field to update our knowledge and skills in 2016

To increase your knowledge in Digital marketing field ,one should always up-to date  their over all skills in all area to be a successful in 2016.

As we know Digital marketing concept is a big umbrella and SEO,SEM,SMO,E mail marketing,video marketing, news latter are basic in such huge umbrella, but in recent time to be successful digital marketer one should increase their knowledge and skill some other part of that umbrella .
                     

Below i mention such part which is inevitable for successful in digital marketing 2016 

• Ability to understand and report on advertising data and rich media, HTML and Flash advertising units Preferred Experience with one or more ad servers (Double-Click DFP, OAS, Mediaplex, etc) 
• Understanding of rich media, dynamic creative, mobile and video ads units 
• Excellent client service, organizational, and communication skills 
•  Worked on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, Trafficking, Ad servers, DFP, RTB and Ad exchange.
• Excellent organizational skills and detail oriented approach to problem solving

Now issue is how to learn this above points ?

To learn Double-Click DFP 

DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. DFP offers a complete toolkit to manage your ads for a multi-screen audience, including:

• One central place to traffic all of your ad networks, apps, games, and sites.
• Advanced forecasting to give you a better sense of how many impressions you will have available to sell to your direct advertisers.
• Total revenue optimization that allows Google AdSense and Google Ad Exchange to compete against other networks in real-time, so you'll get the most revenue for every ad impression. 

For more knowledge please refer this youtube channel :https://www.youtube.com/channel/UCXa4BddvmQ5axtIGIaxcAIQ

If this article is  helpful to you all let me know and from that above points any topic need to know or any doubt don't hesitate to comment , i am always happy to help.